![]() "Wrike has definitely reduced our internal emails – and frustration."īefore Schenk rolled out Wrike for all marketing staff, he convened a small internal focus group to test how it might work, going forward. "Wrike helps us to map out the entire production process for our marketing campaigns from start to finish," Schenk explains, "for example, there's a template that includes all tasks that we need to create email campaigns." This stands in marked contrast to their old system: "Instead of one task we would have had ten emails, every third comment would have been another email," he says. ![]() TeamViewer’s marketing squad has clear priorities: lead generation and brand awareness. "Thanks to Wrike, we were able to kill two birds with one stone."Īfter assessing a range of options, Schenk decided to go with the Enterprise version of Wrike because it provided a single sign-on functionality, powerful proofing features, and crucially, it complied with TeamViewer’s strict internal security policies. "The lack of transparency in our approval and review process and the growing number of projects required a project management tool that had a feature for proofing and approval," Schenk says. They needed to ditch their system of emailing back and forth a system that often resulted in miscommunication and lost information. Above all, a must-have for the marketing team was a proofing and approval feature. ![]() Some things were certain, though: the new tool had to be simple and intuitive, and provide features that allowed it to operate as more than just project planning software. ![]()
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